With Easter just around the corner, you are probably gearing up to buy some chocolate eggs. These eggs are in high demand during Easter time, and so puts strain on seasonal manufacturers and delivery companies. In this article we are going to be looking at the facts and figures around the Easter egg supply chain, and their manufacture, and ways companies look to deal with the seasonal rise in demands.
How does the Easter bunny deliver all your eggs?
The UK goes somewhat chocolate mad at Easter. In fact, around 10% of annual chocolate spending in the UK occurs at Easter. The demand is only growing more and more every year, and in turn the challenges for manufacturers and logistic companies become greater. One tried and tested method companies deal with the seasonal demand is to hire more staff. For instance, in 2015, in the run up to Easter, Cadbury’s hired 80 new staff members at their production facility in Birmingham to deal with the extra chocolate egg manufacturing demands.
The staffing increase does not only occur in egg manufacturing. Logistics companies need extra bodies to help handle, move and deliver the eggs to supermarkets and to customers. The sheer quantity of product which is delivered is huge; for instance in the US, 90 million chocolate bunnies and 4 billion chocolate eggs are produced and delivered annually.
The logistics of delivering all the chocolate eggs only becomes more troublesome when you consider what you are actually transporting. Although fairly light, the eggs shape and associated packaging mean they take up a lot of space, even when compared to other consumer products. Eggs are hollow, with around 75% of their volume empty space. This means logistics companies need to deliver eggs using more trucks and in more deliveries compare to other consumer products. To deliver all the eggs, logistics companies need more manpower, organised and efficient operations.